Brittany Shoul, Vice President, Sales
The goal of our sales team is to act as an extension of our client-association’s staff. Through that approach, we are able to grow revenues, build value for our client-associations, and ultimately for their members.
“I want to know the ‘ins and outs’ of our associations, their members, and their businesses,” says Brittany Shoul, Vice President, Sales at Network. “I will ask a thousand and one questions, so our sales team can best represent our client-associations to the companies we sell advertising to. It's important for us to be a true extension of the association's staff and to live that partnership approach. By digging deep on what makes our associations tick, we succeed.”
As a key member of Network’s sales team, Brittany has mastered the rapidly changing media environment by actively selling for many of Network’s association clients. She knows that advertisers now demand digital media options with greater tracking and data analytics. The challenge, Brittany will tell you, is to ensure that Network’s association clients understand that evolving media landscape. That’s why, through the expertise of professionals like Brittany, Network has positioned itself at the forefront of the industry by investing in both training and technology. We equip our sales team with the best tracking and data tools available and help our association clients understand the value of that data.
When it comes to things like developing new products, delivering integrated media packages, and generating revenue through advertising sales, corporate sponsorships, and trade show exhibits, Brittany stands out from the crowd. (That’s probably why we promoted her.)
Her thorough knowledge of associations and non-profits, coupled with her ability to communicate effectively at the executive and board levels, give Brittany—and Network—a competitive edge.
She is a successful member of the sales management team where she manages account executives and coordinates directly with association clients on their vision for revenue growth. In addition to representing Network at key industry tradeshows and events, Brittany consults with clients on strategies to drive non-dues revenues. These include publication redesigns, annual meetings and conventions, member communication tools, and advertising packages. She won Network’s Account Executive of the Year in 2013 and 2014.
Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University. Brittany is a member of The Center for Association Leadership (ASAE) and Association Media & Publishing (AM&P). Brittany is also a member of ASAE's Young Professionals Committee.