The best Ad Jolts are the simplest. We advise animating only 2 to 3 small elements of your ad or 1 larger element.

Elements such as logo, headline or main image are best suited for animation.

By looking at examples and working with your traffic coordinator, have a clear idea of what animation you'd like and be able to describe it fully. A storyboard or detailed explanation in writing is very helpful.

Take the advice of your traffic coordinator or account executive when it comes to animation. Working with many digital publications and features has allowed us the experience to properly advise.

For even more examples of Ad Jolts, go to http://www.bestofnxtbook.com