It's tough out there—and it's getting tougher. And for many businesses, the first reaction to this recession is to go in to hiding and wait it out. Companies cut their budgets, finding ways to scrimp and save until they can see a glimmer of hope in the horizon, and one of the first things to go is advertising.

But—in the long run companies that continue to advertise through a recession perform better than those that don't.

FACT: Companies that advertised aggressively during the recession [of 1981-1982] had sales 256% higher than those that did not continue to advertise.

At Network, we know the importance of advertising through hard times, not only to our associations who depend on its revenue stream, but to the thousands of businesses, large and small, that we help to reach our niche markets.

We know that by working together we're able to keep the wheels of business in motion—making the future brighter for everyone.